Cherri Briggs, EXPLORE INC, spent much of her youth on a remote cattle ranch in Nevada. Perhaps this “wild and free” childhood catalyzed her zest for adventure and respect for indigenous people. After almost twenty years of combing the African continent, from crossing the Bayuda Desert of Sudan to luxuriating in the elegant hotels of Cape Town, she remains committed to offering incomparable African travel experiences to her clients, and continues to personally seek the ultimate in adventure travel for herself. Beyond the love of exploration is a strong commitment to utilizing her travels and her business as a tool for supporting projects which preserve conservation and help local people across the continent.
“For at least half the year we are based in Africa. Part of that time is spent looking for exciting new places for our clients to visit and making sure the old ones are still great. This distinguishes our product from the competition as we are always up to date, and my staff visits Africa every year. I founded EXPLORE as a result of my involvement in conservation of wilderness and preservation of indigenous cultures and have found that giving people an experience that changes their lives can also change the lives of others whose lives may not be as fortunate.”
Cherri and her husband have a home in Maun, Botswana, and recently purchased a large piece of land on the Zambezi River near Zambia’s Lower Zambezi National Park, which is being utilized as a base from which to facilitate the training of local people in wildlife conservation, anti-poaching, and other skills that will create employment and discourage poaching. As one of the founders of the Lower Zambezi Conservation Trust they are working with member lodges in the area, advisors at the United Nations Development Program (UNDP) and other conservation groups to help develop this new protected area which will serve the local community, tourism and wildlife.
Cherri is a member of the Explorer’s Club, a meeting point for explorers and scientists worldwide. Her passion for exploration was best exemplified in the expedition she organized and led in 2003, which was the first descent of Mozambique’s 450-mile Lugenda River. When not in Africa she operates from Explore headquarters in Steamboat Springs Colorado.
She has guided National Geographic through Sudan, Conde Nast Traveler through Botswana, Outside Magazine through Mozambique, Town and Country through Namibia and CNN down the Zambezi River. EXPLORE has been the recipient of the Top 100 Agents Award by Conde Nast for the past ten years.